Decision Support

What to Look For on a Memory Care Tour (That the Brochure Won't Tell You)

By Kevin & Paige Sparks Apr 19, 2026 7 min read

If you've never toured memory care before, the first one is disorienting. They will give you cookies. They will introduce you to a vibrant nine-decade-old who used to be a pilot. The chandelier will be impressive. The brochure will use words like "compassion" and "vibrant" and "purposeful." You will walk out feeling vaguely good and entirely unsure whether you actually learned anything.

This is the post we wish someone had handed our families before their first tour. It's a practical, slightly skeptical checklist of what to actually look at, what to ask, and what tends to be glossed over — for both large communities and small residential homes.

Before you go: get clear on the question

Most families show up to a tour without articulating what they're trying to find out. So the tour director sets the agenda, and the family ends up taking notes on amenities they don't actually need.

The question you're trying to answer is simple: "Will my person be safe, calm, and cared for here on a Tuesday afternoon when no one is looking?" Everything else is in service of that.

What to notice in the first ten minutes

You're a guest, but you're also gathering data. Notice:

You will pick up more in those ten minutes than the tour director will tell you in the next hour.

The five questions to ask everywhere

Memorize these. Ask them at every tour. The answers will let you compare apples to apples in a way that the marketing won't.

1. What is your caregiver-to-resident ratio on each shift?

Day, evening, and overnight. Get specific numbers. "We have plenty of staff" is not an answer. A typical ratio in large memory care communities runs 1:7 or 1:8 during the day and 1:12 to 1:15 overnight. In a small residential home like ours, the ratio is usually 1:3 to 1:5 around the clock. Better ratios mean more attention, faster response to falls and agitation, and a calmer day for everyone.

2. What is your staff turnover rate?

This is the question that separates good places from bad. Dementia care depends on relationships — your loved one will calm down faster for a caregiver who knows their history, their preferences, the way they like to be approached. If turnover is high, those relationships never get built. Ask: "How long has the average caregiver been here? How long have your night-shift caregivers been here?" If the answer is awkward, that is the answer.

3. Who is on-site overnight, and what training do they have?

Most agitation, falls, and medical events in dementia happen at night. You want to know exactly who is there between 11 p.m. and 7 a.m., how many of them, and whether any have nursing-level credentials. "We have an overnight aide" is a complete answer for a small home. "We have one aide for thirty residents" is a complete answer for somewhere you should not place your person.

4. What happens when my loved one's needs increase?

Dementia progresses. Falls happen. Continence changes. Behaviors evolve. The honest question is: does the community handle progression in place, or do they ask families to move when needs exceed a threshold? Both models exist. Aging-in-place is preferable for most families — another move in late-stage dementia is brutal. Ask explicitly: "If my mom develops two-person transfer needs, becomes incontinent, stops eating, or starts having significant agitation, can she stay here? What changes? Does the cost change?"

5. How do you handle medical issues?

Is there a house physician who visits weekly? A nurse practitioner on call? Do they call 911 for every event, sending residents to the ER unnecessarily? A good answer involves a clinical model that handles small things in-house and partners with hospice when appropriate. A bad answer is "We just call 911."

The best tour question is the one no brochure ever answers: "What happens here on a Tuesday afternoon when no one is looking?"

The things tour directors don't show you

Politely, these are the parts of the tour that often get skipped:

Small home vs large community: what to know

Quickly, since this comes up. Large memory care communities (40–100+ residents) and small residential homes (8–10 residents) are both legitimate models. They differ in feel, ratio, and price.

Large communities tend to have more amenities, formal therapy programs, dedicated dining rooms, and a campus feel. Staffing ratios are lighter, the sensory environment is busier, and the cost is sometimes lower per month.

Small homes tend to feel like a house because they are a house. Higher staffing ratios per resident. Quieter environment. Caregivers who know everyone. Less programming, more rhythm. The cost is sometimes higher, sometimes comparable. For people whose dementia is mid- or late-stage, the smaller, quieter model often produces better outcomes — less agitation, less wandering, more calm. For people whose dementia is early-stage and who are still socially active, a larger community with more peer interaction can be the better fit.

Tour both. Notice your gut.

What to do after the tour

Within an hour of leaving, write down:

If you visited two or three places, that one sentence will tell you more than the spreadsheet will.

The bottom line

Tours are designed to make you feel good. Your job is to come home with information. Notice the smell, the sound, and the residents in the first ten minutes. Ask the five questions about ratio, turnover, overnight staffing, scaling care, and medical handling at every place you visit. See the bathrooms. See the late afternoon if you can. Tour both small homes and large communities. And listen to the part of you that is doing the math under the surface — the part that knows whether your person would breathe easier here or not. That part is usually right.

Kevin & Paige Sparks are the husband-and-wife founders of Encompass Senior Living & Memory Care, a 10-bed boutique memory care home in Scottsdale, AZ. Paige is a Doctor of Nursing Practice and board-certified Family Nurse Practitioner; Kevin brings a decade of financial and operational experience.

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